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Background
Mexperience is an online marketing company dedicated to promoting Mexico
for travel and lifestyle. Through its online services and database, it
provides independent and impartial advice to people who want to travel,
retire, live and invest in real estate in Mexico. The company has over
10,000 registered members and a membership growth rate of over 200% per
annum.
Intervention Delivered
In February 2005 Mundial Consulting facilitated workshops and instigated
a mentoring programme with Mexperience with the specific aim of
developing the sales and marketing activities to further leverage the
subscriber numbers and the increasing numbers of commercial sponsors.
As a result of the workshops, Mexperience undertook further investment
to create new services aimed specifically at certain types of sponsors,
and promoted these through a dedicated sales and marketing team.
Results Achieved
Founding Director Matthew Harrup said of Mundial Consulting:
“The experience and structure Mundial brought to the table at our
workshops provided us with means to establish a clear direction for our
commercial strategy. Mexperience is on track to expand its customer
numbers and reach its commercial objectives.”
Web Site
www.mexperience.com
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